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What Drives Sales of E-commerce Live Streaming? Evidence from Taobao
June 27, 2021 @ 11:05 am - 11:35 am CST
Authors:
- Danyang Song (Zhejiang University)
- Xi Chen (Zhejiang University)
- Zhiling Guo (Singapore Management University)
- Xin Gao (Alibaba Group)
Discussant:
- Jing Peng (University of Connecticut)
Paper:
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Meeting ID: 727 959 615
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