Live Streaming E-commerce: The Impact of the Intensity, Duration, and Phases of Peak Interaction on Sales Performance

Authors:

• Yunhui Wang (City University of Hong Kong)
• Junming Liu (City University of Hong Kong)
• Yulin Fang (City University of Hong Kong)

Discussant:

• Yi Guo (University of Michigan–Dearbonr)

Paper:

• No. 60

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