Is It Worth Winning Them Back? Examining the Effectiveness of Retargeting in Financial Service Markets

Authors:

• Tian Lu (Carnegie Mellon University)
• Hui Yang (Fudan University)
• Xianghua Lu (Fudan University )
• Peter Yun Zhang (Carnegie Mellon University)

Discussant:

• Xiaofei Zhang (Nankai University)

Paper:

• http://2021.cswimworkshop.org/wp-content/uploads/2021/06/cswim2021_paper_73.pdf

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