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Estimate the Value of Internet Influencer for Online Retailers: An Empirical Model
June 27, 2021 @ 10:25 pm CST
Authors:
- Weilong Wang (Purdue University)
- Jinyang Zheng (Purdue University)
- Karthik Kannan (Purdue University )
- Guoxin Li (Harbin Institute of Technology)
Discussant:
- Yu Wang (Zhengzhou University)
Paper:
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